VUITY® is a prescription eye drop to treat age-related Blurry Near Vision (presbyopia) in adults. My assignment was to launch this drug before and after FDA approval to both Eye Care Professionals and to the end users. Most of the work was in creating the launch website, the direct communications like emails, the doctors promotional and informational kits, the in-office collateral and signage, industry pub print ads, as well as ideate for launch events and TVC scripts..
