Brand Campaign

We Are All Worth It

The face of beauty in America is changing. The US is now more diverse than it ever has been. Taking L’Oréal’s classic line, “Because you’re worth it”, and making it fresh, relevant, and inclusive. I wanted to see unexpected faces and hear about their personal and often complicated relationship with self worth and beauty - inside and out. Creative Partners: Nicholas Bullock, Linda Phillips

Directors: Inez + Vinood