This assignment was to tell factories on one side and distributors on the other that there is a new business portal from
Lycra that connects the entire process from sourcing materials to selling running tights to Nike. We landed on "Shape What's Possible".
A single fiber.
Stretches beyond the boundaries of yesterday’s shapes to create a three dimensional world.
A world of textile commerce that is only bound by the limits of imagination.
This framework of possibilities is but the scaffolding.
Imbued with the power of technology.
Dynamic and responsive, this structure moves with you on your journey in comfort. In business. In life.
Flexible enough to grow with the industry.
Strong enough to support the mountain that is this market.